🤔 16 Damn Good Copywriting Tips

📈 Move Up Your Conversion Rate

👉 It’s not what you say, it’s how you say it

👉 We help you build a business → It's how you build a business.

Ready to dive deeper? Let's explore together...🚀

 🤔 16 Damn Good Copywriting Tips

Recently, I found an amazing post on Reddit with advice for copywriting.

IT'S AMAZING, a holy grail for whatever you post on Twitter, write copy for your website, or send cold emails.

Check below for what you should be aware of when writing your next big sales hook.

#1 Write with your eraser.

Trello lets you work more collaboratively and get more done → Work collaboratively. Get more done.

#2 No one cares what you can do.

Everyone cares what you can do for them.

The world’s first portable digital media player → 1,000 songs in your pocket.

#3 Avoid the passive voice.

It's indirect and awkward.

It's being loved by me → i'm lovin' it 

Bigger fish will be fried by me → I've got bigger fish to fry.

#4 Speak with conviction.

Don't say “We help” say “It's how”•

Don't say “alternative” say “replaces”.

We help you make a podcast → It's how you make a podcast.

An email alternative inside your company → Slack replaces email inside your company.

#5 Avoid “landing page words”.

Unlock, unleash, enhance, exceed, empower, supercharge, etc.

Real people don't use them.

#6 Find the tension.

“Pleasant” gets forgotten.

Conflict creates interest.

Insurance for the digital revolution → Forget everything you know about insurance.

#7 Don't exaggerate.

An honest line always feels warmer.

The new Volkswagen.

More space. More comfort. → If you run out of gas, it's easy to push.

#8 Avoid “contained” titles.

Write something that pulls your reader down your page.

Social media intelligence for your startup → Do you know the value of your Facebook content?

#9 Think “Call-to-value” not “Call-to-action”.

Buttons that amplify “value” over “action” usually perform better.

Sign up now → Create your website.

Get started → Hire top designers.

#10 Use value based messaging.

People don’t want a better toothbrush. They want a brighter smile.

Introducing the new and improved Colgate → Smile like you've never smiled before.

#11 Kill adverbs.

They're flowery. They're vague. They try too hard.

Effortlessly create email lists from LinkedIn → Create email lists from LinkedIn.

#12 Get specific.

You can’t bullshit specifics.

Save more on your AWS bill → Save an average of 33.7% on your AWS bill.

#13 Your first line is crucial.

The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either.

We focus on nearly every muscle in our body, yet neglect the one area we value most, our face. → Your face has 43 muscles.

#14 Call out the customer you serve.

People pay attention when they know something is specifically for them.

A creative hub for anyone and everyone → A creative hub for 150,000 authors.

#15 You're on a speed date.

The majority of people look at your site for 30 seconds and never return. If you can't make your product interesting in six words sell the benefits instead.

All-in-one social automation → Turn followers into customers.

#16 Copywriting is selling.

Don’t romanticize it. The goal isn't to be clever or cute. The goal is to inspire action:

Request a demo → See ChatGPT on your site.

It's not just about what you say, but how you say it and the words you choose.

Your conversion rate heavily depends on these factors.

When building a business, you shouldn't ignore the importance of conversion.

Utilizing every method to increase it is crucial.

This includes leveraging copywriting tips like the ones I've shared.

These tips can transform your communication, making it more effective and persuasive, ultimately leading to better conversion rates for your business.